How the Digital Video Recorder Changes Traditional Television Advertising
This article is going to shed some light on a different aspect of how prime time television hours are affected DVR. It explains how it's not just TV ratings being affected and prime time television hours being non existent, but how advertising is being affected as well when fast forwarding commercials are a possibility with DVR technology.
Wilbur, K. C. (2008). HOW THE DIGITAL VIDEO RECORDER (DVR) CHANGES TRADITIONAL TELEVISION ADVERTISING. Journal of Advertising, 37(1), 143-149. Retrieved from http://search.proquest.com/docview/236498371?accountid=149190
Are DVR viewings factored into TV ratings
This article explains how and if TV ratings are affected by DVR. It explains how the rating system is scored by the amount of people watching at the scheduled time versus it being recorded and watched later.
Striepe, B. (2011, March 11). Are DVR viewings factored into TV ratings. Retrieved November 16, 2014, from http://people.howstuffworks.com/culture-traditions/tv-and-culture/dvr-viewings-tv-ratings.htm
How Delayed Viewing Is Changing the Primetime Game This Season
This article is a very broad and general explanation of how DVR has affected prime time television. It brings up issue of how just because a show is put in to a prime time slot, it doesn't necessarily have an affect on the shows popularity.
Schneider, M. (2014, January 9). How Delayed Viewing Is Changing the Primetime Game This Season. Retrieved November 16, 2014, from http://www.tvguide.com/news/delayed-tv-viewing-1075387.aspx
All items: Start with the item, then give the annotation. No headlines.
ReplyDeleteFirst item: NO ALL-CAPS
Second item. Give name of website.
Third item: Year only in parentheses. Include name of journal/magazine in italics after title of article, then date.