One lawsuit that took place was when the popular streetwear brand Supreme sued another streetwear brand Married to the Mob. The Supreme brand is a male-dominant brand worn mostly by men. With Married to the Mob being a female-dominant brand, they had one collaboration with Supreme manufacturing box logo t-shirts saying "Supreme Bitch." Although the founder of Supreme approved this 1 t-shirt, the founder of Married to the Mob continued to use this logo on other pieces. This upset the founder of Supreme because he felt the founder of Married to the Mob was "piggy back riding" for success. Therefore, they were sued.
http://hypebeast.com/2013/5/supreme-sues-married-to-the-mob-for-10-million-over-supreme-bitch-t-shirt
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