One lawsuit that took place was when the popular streetwear brand Supreme sued another streetwear brand Married to the Mob. The Supreme brand is a male-dominant brand worn mostly by men. With Married to the Mob being a female-dominant brand, they had one collaboration with Supreme manufacturing box logo t-shirts saying "Supreme Bitch." Although the founder of Supreme approved this 1 t-shirt, the founder of Married to the Mob continued to use this logo on other pieces. This upset the founder of Supreme because he felt the founder of Married to the Mob was "piggy back riding" for success. Therefore, they were sued.
http://hypebeast.com/2013/5/supreme-sues-married-to-the-mob-for-10-million-over-supreme-bitch-t-shirt
Sunday, November 23, 2014
Sunday, November 16, 2014
Blog 7
How the Digital Video Recorder Changes Traditional Television Advertising
This article is going to shed some light on a different aspect of how prime time television hours are affected DVR. It explains how it's not just TV ratings being affected and prime time television hours being non existent, but how advertising is being affected as well when fast forwarding commercials are a possibility with DVR technology.
Wilbur, K. C. (2008). HOW THE DIGITAL VIDEO RECORDER (DVR) CHANGES TRADITIONAL TELEVISION ADVERTISING. Journal of Advertising, 37(1), 143-149. Retrieved from http://search.proquest.com/docview/236498371?accountid=149190
Are DVR viewings factored into TV ratings
This article explains how and if TV ratings are affected by DVR. It explains how the rating system is scored by the amount of people watching at the scheduled time versus it being recorded and watched later.
Striepe, B. (2011, March 11). Are DVR viewings factored into TV ratings. Retrieved November 16, 2014, from http://people.howstuffworks.com/culture-traditions/tv-and-culture/dvr-viewings-tv-ratings.htm
How Delayed Viewing Is Changing the Primetime Game This Season
This article is a very broad and general explanation of how DVR has affected prime time television. It brings up issue of how just because a show is put in to a prime time slot, it doesn't necessarily have an affect on the shows popularity.
Schneider, M. (2014, January 9). How Delayed Viewing Is Changing the Primetime Game This Season. Retrieved November 16, 2014, from http://www.tvguide.com/news/delayed-tv-viewing-1075387.aspx
This article is going to shed some light on a different aspect of how prime time television hours are affected DVR. It explains how it's not just TV ratings being affected and prime time television hours being non existent, but how advertising is being affected as well when fast forwarding commercials are a possibility with DVR technology.
Wilbur, K. C. (2008). HOW THE DIGITAL VIDEO RECORDER (DVR) CHANGES TRADITIONAL TELEVISION ADVERTISING. Journal of Advertising, 37(1), 143-149. Retrieved from http://search.proquest.com/docview/236498371?accountid=149190
Are DVR viewings factored into TV ratings
This article explains how and if TV ratings are affected by DVR. It explains how the rating system is scored by the amount of people watching at the scheduled time versus it being recorded and watched later.
Striepe, B. (2011, March 11). Are DVR viewings factored into TV ratings. Retrieved November 16, 2014, from http://people.howstuffworks.com/culture-traditions/tv-and-culture/dvr-viewings-tv-ratings.htm
How Delayed Viewing Is Changing the Primetime Game This Season
This article is a very broad and general explanation of how DVR has affected prime time television. It brings up issue of how just because a show is put in to a prime time slot, it doesn't necessarily have an affect on the shows popularity.
Schneider, M. (2014, January 9). How Delayed Viewing Is Changing the Primetime Game This Season. Retrieved November 16, 2014, from http://www.tvguide.com/news/delayed-tv-viewing-1075387.aspx
Sunday, November 2, 2014
Blog 5
One topic I would love to research is the theory of "primetime" for advertisers. I heard that supposedly there are certain times in the day where you would get the most views versus another time of the day.
Another topic that would be interesting to research is the fact that guys get more likes on instagram of pictures with their girlfriends than on women when they post pictures with their boyfriends.
One more topic that Fox News gives more opinionated events while other news reports like CNN are more factual.
Another topic that would be interesting to research is the fact that guys get more likes on instagram of pictures with their girlfriends than on women when they post pictures with their boyfriends.
One more topic that Fox News gives more opinionated events while other news reports like CNN are more factual.
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